Strawberry Florence
Strawberry Florence

'Strawberry Florence'

Delicious deep red strawberries!
  • Bountiful crops of luxurious dark red strawberries, fresh and scrumptious straight from the garden!
  • Late season variety that starts cropping in late June and continues for several weeks.
  • Exploding with super sweet flavour, giving a heavy crop of wonderfully tasty, firm and juicy, long lasting berries.
  • Ideal for growing in containers, giving you an irresistible crop right on your patio.
  • Supplied as a pack of 10 bare root runners ready for planting out.

Product options:

10 Runners
Item: 320097
10 Runners - Item: 320097
ONLY £9.99
Key Points
Full Product Details

Product Information

What could be better on a warm summer day than picking lush, juicy strawberries directly from plants that you’ve grown yourself? The freshest way to eat them!

‘Florence’ is one of the post popular late season strawberry varieties which starts cropping in late June and continues for several weeks, producing a bountiful crop of firm, luxurious dark red berries that are long lasting and have an outstandingly sweet and juicy taste. Absolutely delicious eaten fresh from the plant and also perfect for making your own jam, or you can freeze them to enjoy after the season have finished.

Ideal for growing in the ground, and also perfect in hanging baskets or containers too – a 12in pot is large enough for around three runners.

Fully deserving its coveted RHS Award of Garden Merit, you can be sure that this is a proven garden performer, guaranteed to be suitable for UK gardeners at every level of experience. You can therefore plant this in the garden with confidence.

The plants are supplied as bare root runners which are delivered in a dormant state having been held in cold storage. They are fully hardy and ready to be planted out straight away as long as there is no risk of frost.

Supplied as a pack of 10 bare root runners.

What Is Supplied

Item 320097 supplied as:
Supplied as a pack of 10 bare root runners ready for planting out.

Plant Care Information

RHS Garden Merit
RHS Garden Merit
Perfect In Pots
Perfect In Pots
Plant In Sunshine
Plant In Sunshine
Winter Hardy
Winter Hardy
Easy To Grow
Easy To Grow
Wildlife Friendly
Wildlife Friendly

Top Tips

  • Soak the runners in lukewarm water for a few hours before planting to give them the best start.

Care Information

  • Strawberries should be planted out as soon as possible - only plant outdoors once all risk of frost has gone.
    Plant in a sunny and sheltered position in fertile, free-draining soil. Poor soil can be improved by adding compost or well-rotted manure prior to planting.
  • Give your strawberries plenty of space. Dig a hole with a trowel big enough to take the roots of the plant. Plant them 45cm (18in) apart, leaving 75cm (30in) between rows - the crown should be level with the soil surface.
    If you plant strawberries too deep, they might rot, but if you leave the crown protruding from the soil, the plant will dry out and die. Firm your plants in well and water thoroughly.
  • If you're planting into a basket, it's best to limit yourself to three or four strawberry plants in a 30cm (12in) basket. Add water-retaining granules and slow-release fertiliser into the compost before planting.
  • Check the compost daily in hot weather – water if the top half-inch of compost feels dry.
  • If growing strawberries in pots or hanging baskets, feed them every two weeks during the growing season with a balanced fertiliser. When flowering begins, switch to a high-potash liquid fertiliser to encourage good fruiting.
  • As the fruits develop, place dry straw or mulching fabric underneath to stop splashes blemishing the fruit.

Planting/Flowering Calendar

Planting Time
Flowering Time
Fruiting Time

Fully Grown Plant Dimensions (approx)

Plant Dimensions
30 cm
40 cm
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1. If you're not totally happy with your order, return it within 30 days and we'll replace or refund in full!
2. Should any hardy plant fail to thrive thereafter, we'll replace free of charge - you just pay the P&P
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