The Bubbleberry™, named after the taste of sweet bubblegum, is the strawberry with the strongest flavour and most mouth-watering aroma in the world. The colour of the Bubbleberry™ is, exactly as you would expect of this sweet bubblegum-tasting strawberry - gum-coloured!
In fact, it’s so incredibly aromatic and just to smell a ripe fruit will transport you back to childhood sweet shop visits, BUT, the fruits actually provide one of your essential ‘5 A Day’ healthy foods! Botanically known as Fragaria moschata, it has a couple of common names too - 'musk strawberries' or 'hautboy strawberries' and are in fact far from new. They were a very special treat in the 18th and 19th centuries and are in fact referred to in Jane Austen's Emma, when Mrs Elton raves while strawberry-picking, stating that the 'hautboy is infinitely superior - no comparison - the others hardly eatable.' So by eating these you are taking a trip back in time in more than one way! However, as with many once-popular fruits, the berries drifted from public consciousness, though they are still known to grow wild in certain forests in central Europe and are easily grown in gardens.